Messaging
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Plan Ahead: What makes your company different?
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When constructing a house I sure hope that the builders have an idea of what the finished product should look like. Without a plan or a blueprint, then it…
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How Competition Makes Marketers Jump Off Bridges
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I get contacted by sales people all the time asking me if I would like to attend their events. Oddly and they all seem to use the very same…
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Digital Marketing, The (possible) Death of Loyalty
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Throughout my blogs you will undoubtedly hear me preach the need for automation across all areas of marketing as well as any operation. Yet, there are negatives to automation.…
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Blue Ocean vs. Red Ocean Marketing
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I would assume very few houses have been erected without a plan. The truth is if you are looking to build a quality home, you do not just…
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Marketing to Millennials with a K.I.S.S.
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My kitchen is absolutely hideous, like Jake from State Farm Hideous, my cupboards are painted dark green, which is probably the 5th layer of paint covering them at this…
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Marketing the WHY and not the WHAT
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When you host a dinner party and want to spread the word, how often do you say: come over to my collection of piping, wood, metal, and wire to…