Strategy
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Getting the most out of every marketing resource
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Click Here to learn how the cover photo talks about being resourceful. I have come to the conclusion that I love to build things. It is what drives me.…
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How writing a blog helps decision making
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(Not know the reference of the cover image?) I commonly get asked why I write a blog. Originally, I created a blog to help startups and create a personal…
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Why the 9-5 does not work for Small Business
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If you do not understand the featured image’s relevance (click here) What classifies a full-time job? It commonly comes down to executing 40 hours of “work” a week. This…
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Fail Fast: How to Find Success Through Repetitive Failures
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Whenever I come across a house project that I am not sure about, I immediately go to YouTube. YouTube is an amazing resource for those looking to find out…
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Plan Ahead: What makes your company different?
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When constructing a house I sure hope that the builders have an idea of what the finished product should look like. Without a plan or a blueprint, then it…
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How Competition Makes Marketers Jump Off Bridges
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I get contacted by sales people all the time asking me if I would like to attend their events. Oddly and they all seem to use the very same…
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How to be ahead in B2B by following B2C
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In marketing there are commonly two very distinct schools, B2B and B2C. For the most part, everyone thinks that these schools are completely different. In their defense, there are…
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The Dangers of Key Performance Indicators (KPIs)
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There is no doubt that the use of Key Performance Indicators (KPIs) are common practice in every business. It is great to quantify an employee’s, your own, or a…
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Digital Marketing, The (possible) Death of Loyalty
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Throughout my blogs you will undoubtedly hear me preach the need for automation across all areas of marketing as well as any operation. Yet, there are negatives to automation.…
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Blue Ocean vs. Red Ocean Marketing
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I would assume very few houses have been erected without a plan. The truth is if you are looking to build a quality home, you do not just…