Marketing Carpenter
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How to be ahead in B2B by following B2C
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In marketing there are commonly two very distinct schools, B2B and B2C. For the most part, everyone thinks that these schools are completely different. In their defense, there are…
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The Dangers of Key Performance Indicators (KPIs)
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There is no doubt that the use of Key Performance Indicators (KPIs) are common practice in every business. It is great to quantify an employee’s, your own, or a…
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Digital Marketing, The (possible) Death of Loyalty
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Throughout my blogs you will undoubtedly hear me preach the need for automation across all areas of marketing as well as any operation. Yet, there are negatives to automation.…
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Blue Ocean vs. Red Ocean Marketing
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I would assume very few houses have been erected without a plan. The truth is if you are looking to build a quality home, you do not just…
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A Collection of the Best Sales and Marketing Memes
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If you have met me in person, or read any of my blog previously, you will quickly find out that I am not a very serious person. I love…
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Marketing Always Has Risks, So Take Them!
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Whenever you decide to paint a room very few people just pick up a roller and start painting the entire room without looking at multiple swatches, or painting small spots…
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Marketing to Millennials with a K.I.S.S.
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My kitchen is absolutely hideous, like Jake from State Farm Hideous, my cupboards are painted dark green, which is probably the 5th layer of paint covering them at this…
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Marketing the WHY and not the WHAT
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When you host a dinner party and want to spread the word, how often do you say: come over to my collection of piping, wood, metal, and wire to…
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How Price Transparency Builds Trust and Sales
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After a large rainstorm, it became very evident that my gutters were no longer doing what they were intended to do. Unless water spilling over the edge of the…
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4 Reasons To NOT Hire Search Engine Marketing Services
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In home ownership, you always run into situations or small problems, that may be a simple fix but you are too scared to do it yourself. For many homeowners,…